DISTRIBUTOR POLICY
Ram Coolers maintains the policy of market exclusivity to their distributors, where the distribution partners get exclusive rights to market Ram Coolers.
- The exclusivity policy helps build a strong interest of distributor in building the brand and avoids internal competition from neighboring shops.
- The area of exclusivity is based on the commitment and confirmed booking of minimum air cooler numbers given during off-season as per the potential of target market.
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